How to Build an Affiliate Marketing Website From Scratch – Part 4

  • April 30, 2016
  • / By Tom
Branding

This is the fourth blog in the building an affiliate website series.

In this post I will show you some of the work I have been doing to make my site more recognizable and better at selling the affiliate products I include.

If you haven't read the first 3 parts yet, I suggest you start there.  Just click the button to go to part 1 now.

Jay's Fourth Webinar

Jay Neil's fourth webinar in his current five part series aired on Friday of last week. I am following along with my own website and applying what he teaches. In this blog series I share what I am doing with you. To get the most out of the training, you really should watch Jay's webinar replays too. There you will see it done in real time.

The main topics for this weeks post include:

  • Branding The Website
  • Logos
  • Social Media Images
  • Call to Action
  • Google Crawl
  • Google Ping

Much of this is design work. If you are not comfortable doing that yourself, there are places online where you can get it done for a reasonable price. One of the best is fivver.com.

Branding Your Website

Branding is all about making your website memorable. It involves everything from the title to colors and fonts. Each of us will make decisions about the style of site we want and build it to our own taste.

The only way to know what works is to test. Watch your website traffic and make small changes to the site. If you get more visitors and they stay on the site longer, it was a good change. If they leave too quickly, you should go back. It is very much an ongoing process.

For my header, I have chosen this circuit board background and carried that through all the pages and posts on the site. I may change it later and I will discuss that more in the logo section of this post.

Fun Tech Gadgets Header

The title and text are aimed at grabbing attention to get visitors to read more.

Besides testing, you should also ask for feedback on your site. If you are a Wealthy Affiliate member (you should be), you can use the request site feedback feature there.

If you are not a member, try going to forums related to your niche and solicit feedback from other members. Regardless of how you get it, what you want is real constructive criticism that will give you ideas for improving your site. Comments about how great it looks are nice to get but they don't help you get better.

Want to critique funtechgadgets.com? Just leave me a comment below with your feedback!

Logos

A logo is a special component of branding and you should have one. It is an image or stylized text that is identified with your site or company.

In Jay's webinar he made his own logo and that is certainly a possibility. If your have graphic design talent then, by all means, go for it.

There are also some logo creation website where you can do it yourself. Here are a few:

I went a different route and bought one from a designer on Fivver. I have version with and without text. I can use these on the website irself and also on social media.

Fun Tech Gadgets Logo
Fun Tech Gadgets No Text

I will have to play around with different headers using this logo to see if there is something better than what I have now.

Social Media Image

I said I could use the logo on social media so this is a good place to set up a default image that will be used in posts on Facebook, Twitter and other social media.

I can do that with more All in One SEO settings. I open the Social Media settings and go to the Image Settings section. Then I set the source to Default Image, clicked the "Use Default if no Image Found" button and selected the logo image from the media library.

Social Media Default Image

Now the logo will be displayed in social media posts unless I choose a different one when I create a piece of content.

To do the override, I go to the SEO settings and click the Social Media tab. Then I can select one of the images shown or add another one using the Custom Image field.

Override Default Image

This combination of a default image and the ability to set an image for each page and post makes it easy to always show a picture in social media posts.

Call to Action

In most cases, it is a good idea to put a call-to-action in the first part of the home page. The idea is to let your visitors see your offer before they leave since so many will not scroll down the page. Usually that would be a signup form for your email list or for a membership site.

In this case, I decided to send people to my Amazon Associate link through the Launchpad. I'm not sure how this will work out but I think it worth a try. I used the modifiers "Open in New Window" and "No Follow" so that anyone clicking it will stay on my page too.

Call to Action

In the last post of this series I will talk about mailing lists and how important they are. I will also show how to add more calls to action to get subscribers to your list. Stay tuned for that.

Fetch as Google

Now that I have some actual content on the site, I will make sure Google is indexing that content and knows about Fun Tech Gadgets.

I go to Search Console and choose the FunTechGadgets property. Then, under Crawl, I click on "Fetch as Google."

I used "Fetch and Render" to get a complete test for this first time. To learn more about using Fetch and Fetch and Render, you can read this explanation from Google.

The Google search bot will now visit my site and tell me when it has finished. If the bot runs into any issues while visiting the site, I will get a notice so I can fix the problem.

Fetch as Google

Next I will click "Submit to Index" to tell Google to index the site immediately. The search bots will eventually find the site even if you don't do this but submitting it speeds up the process.

In fact, since this blog series has spread out over a few weeks, Google has already indexed FunTech Gadgets.com.  Normally this fetching and submitting would be done right after you publish your first content and it will get indexed very quickly.

Submit to Index

Notice here that I told Google to crawl the home page and all linked pages. That is a good idea if you want the whole site reindexed because it is new or there have been large scale changes. If you are just adding a new post or making changes to a few pages, it is better to only submit the singe pages to the index. More about that next time.

GooglePing

Here is an optional step that Jay recommended in his webinar and that might be helpful in getting the site recognized. It is worth doing anyway since it only takes a couple minutes.

Go to GooglePing.com and enter your site info in the spaces shown. Select All for the sections below that.

Google Ping

Enter the Captcha and Send Pings.

Submit

Now it will go off and submit your new site to al the blog search resources with in Google.

This is new to me so I will see if it helps.

End of Part 4

That's it for this next to last post in the series. Please also watch the replay of Jay's webinar if you haven't already.

The Fun Tech Gadgets is almost ready for prime time! Google know about it and it is looking OK.It isn't as good as I would like it to be and I will continue to make changes based on feedback and my own ideas.

Stop by and see how far it has come so far.


What do you think of this series? Has it helped you with your own website? What question do you have that I didn't cover?

Your comments and question are always very welcome.

Tom


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